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Anti-Spam Legislation in Canada

Are you compliant with Canada’s Anti-Spam Legislation (CASL)?

Canada's Anti-Spam Legislation (CASL or C-28) is into force in Canada since July 2014. Its intent is to improve the efficiency of electronic means of communication by regulating certain commercial practices, such as spamming.

In summary, the Anti-Spam Legislation prohibits all commercial electronic communications except those meeting the following conditions:

  • The sender has the recipient's consent
  • The message content meets certain requirements

Individuals who violate this law will face financial penalties or prosecution.

Learn more about the Anti-Spam Law (C-28)

Big changes for you

The Anti-Spam Legislation can have significant repercussions on your communication and marketing activities. As a result, for any commercial electronic mailing (email, SMS, etc.), you must ensure the following:

  • The message you produce obeys the rules
  • It is sent to recipients from whom you have obtained express or implied consent
  • It is sent while the consent is valid (in some cases, the consent has a limited duration)
  • You can prove, in the event of legal action, that your mailing obeys the provisions of the Act.

To accomplish the above, you must be able to manage different types of consent and their duration, validate the compliance of your messages and retain all information related to your mailings for at least three years.

Learn more about the implications of the Anti-Spam Law (C-28) for businesses

Solutions to simplify the process

Adapting your systems to meet the requirements of the Anti-Spam Legislation (C-28) can be quite a challenge. This is why we have designed a range of services and tools to help you put the required measures and mechanisms in place.

In fact, Dialog Insight was the first technology provider in Canada to offer customized solutions to help you ensure that your electronic communications comply with the provisions of the Canada's Anti-Spam Legislation.

Learn more about our solutions for the Anti-Spam Law (C-28)

Questions ?

Telephone : +1 866 529-6214  

Who is this site for?

This site is for people in the communications or marketing field who manage email messages on a daily basis. It is intended not only to inform but also offer tools developed by Dialog Insight so you can be adequately prepared and comply with the Act.

We only address the part of the Act dealing with the sending of emails. Note that the law also covers several other aspects of electronic communications.

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